Kay Steiger

Chart of the Day: Women Love E-Readers

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Nielsen has some interesting data on women adapting to the new e-reader explosion. Nielsen says 61 percent of e-reader owners are now women. Smartphones are split down the middle between women and men, and tablets are still primarily owned by men. This is anecdotally true for me. I own a smartphone and an e-reader but not a tablet.

Written by kaysteiger

August 25, 2011 at 12:25 PM

Posted in technology

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